Last weekend, J. Cole became the talk of the town by releasing his latest album called The Off-Season. He decided to not waste too much time when it comes to releasing videos. First, he was out with “a m a r i,” which is the second track in the album. In the latest video, Cole is seen like never before, unarguably looking more confident than ever. Cole starts with the opening verse as different scenes of setting keep altering.
The project, for the first time ever for cole, included several assists from 21 Savage, fellow Carolinian Morray, Lil Baby, 6lack, and Bas.
Prior to The Off-Season’s release, he also went on to release a documentary explaining the concept of the album and the way in which it was birthed.
It essentially alludes to his mixtape The Warm Up. In several other scenes, Cole goes back to his old home in Queens, New York City.
Do check out j. Cole’s “a m a r I” visual down below.